Interactive television

Interactive becomes more and more popular. The signals and links accom­panying the programmes provided by the TV broadcasters are attractive to the viewers. The audience gets access to broadcasters’ websites by clicking on the red button of the remote control (the so-called HbbTV service of the broadcasters).

Additional functionalities also attract the audience’s attention to programme contents and various links. Such contacts foster the connection between the viewer and the broadcaster.

If the signals of the TV channels accompanying their programmes are not broadcast as an integrated part, there is a risk that the channels lose the direct contact with the viewers and therefore the ability to generate additional audiences which leads to advertising revenue losses. The way to additional interactive offers with further income sources (such as home shopping) is thus being obstructed, and the normal exploitation of their broadcasts is restricted.

The broadcasters demand that their TV programmes are re-transmitted in an uncut and integrated manner i.e. including videotext and other signals accom­panying the programme (incl. metadata and control signals for interactive services of the broadcasters such as HbbTV).

The TV broadcasters request that their signal should be protected by being embedded in the law. Without such protection, the programme diversity in Switzerland cannot be guaranteed in future.


6 November 2017 | IRF

FMG-Revision: Schutz des TV Signals bei der Weiterverbreitung

Wir schlagen vor, das FMG mit einer Bestimmung zu ergänzen, welche die Kontrolle der Signale der Sender sichert.